Filed under: Sears Holdings, Fashion & Beauty
You might not have heard of Babblings of a Mommy or I SPY DIY, but more and more, fashion blogs like these have the ears of the nation's biggest retailers, and they're helping determine what you wear and how you wear it.While much has been made of once-unknown fashion bloggers earning front-row seats at tony fashion shows, those runway looks rarely work their way into the closets of everyday American women. By contrast, the mall stores that dress the nation, from the Gap (GPS) and Sears (SHLD...
Online 'In Crowd': Why Big Retail Is Courting Small Fashion Blogs originally appeared on DailyFinance.com on 2012-04-18T05:30:00Z.
