On Dec. 13, 2011, aerospace giant Boeing (BA) announced its biggest ever (at the time) firm order -- a mammoth 150-plane order for 737 MAX jetliners to discount airline Southwest (LUV). When combined with a purchase of 58 run-of-the-mill 737s, news media touted the deal as adding $19 billion to Boeing's top line, with Boeing's $100 million-apiece MAX jet providing the bulk of the winnings.
Then someone at Southwest let the cat out of the bag. It was only paying $35 million per plane -- a...
Psst! Buddy! Want to Buy an Airplane … Cheap?
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