Call It the Jean-ius Bar: A Sneak Peek at J.C. Penney’s New Levi’s Shop
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The Apple-ization of J.C. Penney (JCP) continues.
The department store unveiled its new shop concept Monday, showing off -- among other things -- a 1,500-square-foot men's Levi's store with an exclusive "denim bar" that evokes Apple's (AAPL) fabled Genius Bar.
The shop, staffed with "Levi's fit specialists," boasts jeans in 88 finishes and 11 cuts, and is designed to "reinvent how men shop for jeans," said Ben Fay, executive vice president of real estate, store design and development during...