Filed under: Company News, InternationalIn March 2009, iconic American toy manufacturer Mattel (MAT) opened its flagship Barbie store to great fanfare in Shanghai. It spanned six floors, with a majestic staircase that showcased 875 of the company’s sig…
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Why China Doesn’t Like Barbie, Best Buy or DIY
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Filed Under: DailyFinance, Uncategorized Tagged With: barbie, Chinese business practices, Chinese consumers, ChineseBusinessPractices, ChineseConsumers, Company News, Culture of China, culture shock, CultureShock, DIY, International, lost in translation, LostInTranslation, mattel, selling in china, SellingInChina
Read the original article at DailyFinance.com 