May 22, 2013

Doritos Tacos: The Inside Story of How Taco Bell Went ‘Locos’


Read the original article at DailyFinance.com

Filed under: Pepsico, Food & DrinkBy Kim Bhasin, Business Insider

Taco Bell’s Doritos Locos Taco is an important part of Yum! Brands’ (YUM) strategy to turn the chain’s fortunes around in the U.S.

It’s also a crazy idea, and one of the strangest…

Read the original article at DailyFinance.com